Designed in response to a D&AD brief, Heine-kin is an integrated campaign to drive community spirit and bring us together through the power of random conversations!

Heine-kin encourages you to get together with your friends and family, to peel-and-reveal a series of silly debate topics, thought provoking questions, and cheesy dad jokes. Sparking friendly debates and absurdly random discussions.

Ignite global conversations by sharing your questions on social media, tagged #heinekin. You can also share the love by posting a picture of your half of a heart, which will be randomly paired with someone else's from around the world, making both of your hearts whole.

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Made in collaboration with Sophie Slim