How it works.
Popular online clothing items will be accompanied by a QR code. When scanned, you will be directed to the item’s page in the Fibre app. You can then purchase the garment as a digital filter, at a fraction of the price of the physical item - it will then be added to your virtual wardrobe. When you’re ready to wear your new clothes, simply open the camera and advanced A.I will fit the garment to your unique body shape and size in real time, using accurate body mapping and virtual lighting.
Virtual Try-On.
61% of UK consumers admit to using their home as a fitting room, ordering multiple of the same item in varying sizes, colours, and styles. To combat this, Fibre also acts as a virtual changing room, where users can try on hundreds of garments with a simple swipe, helping them to make an informed decision before purchasing the items they are interested in, which helps to cut out unnecessary purchases. This will help to reduce the 15 million metric tonnes of CO2 produced every year, through the transportation of clothing returns.
This project was curated in collaboration with the wonderful, amazing and brilliant Sophie Slim
How it works.
Popular online clothing items will be accompanied by a QR code. When scanned, you will be directed to the item’s page in the Fibre app. You can then purchase the garment as a digital filter, at a fraction of the price of the physical item - it will then be added to your virtual wardrobe. When you’re ready to wear your new clothes, simply open the camera and advanced A.I will fit the garment to your unique body shape and size in real time, using accurate body mapping and virtual lighting.
Virtual Try-On.
61% of UK consumers admit to using their home as a fitting room, ordering multiple of the same item in varying sizes, colours, and styles. To combat this, Fibre also acts as a virtual changing room, where users can try on hundreds of garments with a simple swipe, helping them to make an informed decision before purchasing the items they are interested in, which helps to cut out unnecessary purchases. This will help to reduce the 15 million metric tonnes of CO2 produced every year, through the transportation of clothing returns.
This project was curated in collaboration with the wonderful, amazing and brilliant Sophie Slim